Ads

Paid creative from proven organic patterns; decisions on contribution after CAC.

Paid tests (decisions on contribution after CAC)

CampaignSpendPurchasesCACROASAfter adsDecisionReasoning
Studded bag UGC hook A$42041$10.244.29$309.8 SCALECAC $10.24 <= 70% of break-even $17.80; contribution after ads $309.80
Silver mini what-fits-inside$38033$11.523.47$121.6 KEEP TESTINGprofitable ($121.60 after ads) but CAC $11.52 is within 30% of break-even $15.20
Tote broad prospecting$50012$41.671.17$-218.0 REDUCEcontribution after ads $-218.00 negative; CAC $41.67 > break-even $23.50 despite ROAS 1.17
Red glossy retargeting$3009$33.331.26$-165.9 KILL9 purchases (< 10); contribution after ads $-165.90

Afterdark Archive — paid growth

Budget reallocation (by contribution after ads)

CampaignDecisionSpendCACAfter adsRecommended budgetChange
Studded bag UGC hook A SCALE$420.0$10.24$199.92$1022.05+602
Silver mini what-fits-inside KEEP TESTING$380.0$11.52$118.96$577.95+198
Red glossy retargeting KILL$300.0$33.33$-163.92$0.0-300
Tote broad prospecting KILL$500.0$41.67$-318.56$0.0-500

Proven organic hooks (evidence for paid creative)

HookPostsLiftClicks / 1k reachUsable for ads
POV: it fits everything9x1.4715.19yes
what's in my bag13x1.2612.61yes
restock alert13x0.8610.18no — insufficient evidence
the bag that started it all12x0.668.01no — insufficient evidence

Generated ad concepts (36, only from proven patterns)

ProductTypeHookHeadlinesBriefEvidence
Black studded Y2K shoulder bagvideo v1POV: it fits everythingPOV: it fits everything / Black studded Y2K shoulder bag — $35 / Love the material, exactly like the photos…UGC-style video, organic hook 'POV: it fits everything' in first second, model-worn hero, price on screen, CTA 'shop now'{"hook_lift": 1.47, "hook_posts": 9, "product_status": "HERO_PRODUCT", "review_score": 4.9, "source": "organic_learning_loop"}
Black studded Y2K shoulder bagstatic v1what's in my bagwhat's in my bag / Black studded Y2K shoulder bag — $35 / Love the material, exactly like the photos…Static: model-worn hero, headline 'what's in my bag', review pull-quote, price badge{"hook_lift": 1.26, "hook_posts": 13, "product_status": "HERO_PRODUCT", "review_score": 4.9, "source": "organic_learning_loop"}
Black studded Y2K shoulder bagretargeting v1still thinking about it?still thinking about it? / Black studded Y2K shoulder bag is back in stockcarousel of customer photos + price; audience: product viewers 7d without purchase{"product_status": "HERO_PRODUCT", "source": "site_events"}
Silver metallic Y2K mini shoulder bagvideo v1POV: it fits everythingPOV: it fits everything / Silver metallic Y2K mini shoulder bag — $35 / Love the material, exactly like the photos…UGC-style video, organic hook 'POV: it fits everything' in first second, model-worn hero, price on screen, CTA 'shop now'{"hook_lift": 1.47, "hook_posts": 9, "product_status": "HERO_PRODUCT", "review_score": 4.8, "source": "organic_learning_loop"}
Silver metallic Y2K mini shoulder bagstatic v1what's in my bagwhat's in my bag / Silver metallic Y2K mini shoulder bag — $35 / Love the material, exactly like the photos…Static: model-worn hero, headline 'what's in my bag', review pull-quote, price badge{"hook_lift": 1.26, "hook_posts": 13, "product_status": "HERO_PRODUCT", "review_score": 4.8, "source": "organic_learning_loop"}
Silver metallic Y2K mini shoulder bagretargeting v1still thinking about it?still thinking about it? / Silver metallic Y2K mini shoulder bag is back in stockcarousel of customer photos + price; audience: product viewers 7d without purchase{"product_status": "HERO_PRODUCT", "source": "site_events"}
Brown buckle Y2K shoulder bagvideo v1POV: it fits everythingPOV: it fits everything / Brown buckle Y2K shoulder bag — $35 / Love the material, exactly like the photos…UGC-style video, organic hook 'POV: it fits everything' in first second, model-worn hero, price on screen, CTA 'shop now'{"hook_lift": 1.47, "hook_posts": 9, "product_status": "HERO_PRODUCT", "review_score": 4.8, "source": "organic_learning_loop"}
Brown buckle Y2K shoulder bagstatic v1what's in my bagwhat's in my bag / Brown buckle Y2K shoulder bag — $35 / Love the material, exactly like the photos…Static: model-worn hero, headline 'what's in my bag', review pull-quote, price badge{"hook_lift": 1.26, "hook_posts": 13, "product_status": "HERO_PRODUCT", "review_score": 4.8, "source": "organic_learning_loop"}
Brown buckle Y2K shoulder bagretargeting v1still thinking about it?still thinking about it? / Brown buckle Y2K shoulder bag is back in stockcarousel of customer photos + price; audience: product viewers 7d without purchase{"product_status": "HERO_PRODUCT", "source": "site_events"}
Black distressed Y2K shoulder bagvideo v1POV: it fits everythingPOV: it fits everything / Black distressed Y2K shoulder bag — $35 / Love the material, exactly like the photos…UGC-style video, organic hook 'POV: it fits everything' in first second, model-worn hero, price on screen, CTA 'shop now'{"hook_lift": 1.47, "hook_posts": 9, "product_status": "WINNER", "review_score": 4.7, "source": "organic_learning_loop"}
Black distressed Y2K shoulder bagstatic v1what's in my bagwhat's in my bag / Black distressed Y2K shoulder bag — $35 / Love the material, exactly like the photos…Static: model-worn hero, headline 'what's in my bag', review pull-quote, price badge{"hook_lift": 1.26, "hook_posts": 13, "product_status": "WINNER", "review_score": 4.7, "source": "organic_learning_loop"}
Black distressed Y2K shoulder bagretargeting v1still thinking about it?still thinking about it? / Black distressed Y2K shoulder bag is back in stockcarousel of customer photos + price; audience: product viewers 7d without purchase{"product_status": "WINNER", "source": "site_events"}
Black Y2K shoulder bag chain hardwarevideo v1POV: it fits everythingPOV: it fits everything / Black Y2K shoulder bag chain hardware — $35 / Love the material, exactly like the photos…UGC-style video, organic hook 'POV: it fits everything' in first second, model-worn hero, price on screen, CTA 'shop now'{"hook_lift": 1.47, "hook_posts": 9, "product_status": "WINNER", "review_score": 4.8, "source": "organic_learning_loop"}
Black Y2K shoulder bag chain hardwarestatic v1what's in my bagwhat's in my bag / Black Y2K shoulder bag chain hardware — $35 / Love the material, exactly like the photos…Static: model-worn hero, headline 'what's in my bag', review pull-quote, price badge{"hook_lift": 1.26, "hook_posts": 13, "product_status": "WINNER", "review_score": 4.8, "source": "organic_learning_loop"}
Black Y2K shoulder bag chain hardwareretargeting v1still thinking about it?still thinking about it? / Black Y2K shoulder bag chain hardware is back in stockcarousel of customer photos + price; audience: product viewers 7d without purchase{"product_status": "WINNER", "source": "site_events"}
Black studded Y2K shoulder bag + Small pink Y2K flap shoulder bagbundle v1the setBlack studded Y2K shoulder bag + Small pink Y2K flap shoulder bag — save 12%static/carousel bundle shot, both products visible, bundle price vs separate{"source": "bundle_strategy"}
Silver metallic Y2K mini shoulder bag + Small pink Y2K flap shoulder bagbundle v1the setSilver metallic Y2K mini shoulder bag + Small pink Y2K flap shoulder bag — save 12%static/carousel bundle shot, both products visible, bundle price vs separate{"source": "bundle_strategy"}
Black studded Y2K shoulder bagtestimonial v1Love the material, exactly like the photosLove the material, exactly like the photos / Arrived quickly, well packaged / Hardware feels solidreview cards over product video; no paid actors{"reviews_used": 3, "source": "customer_reviews"}
Black studded Y2K shoulder bagvideo v2POV: it fits everythingPOV: it fits everything / Black studded Y2K shoulder bag — $35 / Love the material, exactly like the photos…UGC-style video, organic hook 'POV: it fits everything' in first second, model-worn hero, price on screen, CTA 'shop now'{"hook_lift": 1.47, "hook_posts": 9, "product_status": "HERO_PRODUCT", "review_score": 4.9, "source": "organic_learning_loop"}
Black studded Y2K shoulder bagstatic v2what's in my bagwhat's in my bag / Black studded Y2K shoulder bag — $35 / Love the material, exactly like the photos…Static: model-worn hero, headline 'what's in my bag', review pull-quote, price badge{"hook_lift": 1.26, "hook_posts": 13, "product_status": "HERO_PRODUCT", "review_score": 4.9, "source": "organic_learning_loop"}

creative test v2 — $420.0 over 18 cells PLANNED

Decision rule: {"kill_if_cac_above": 19.66, "metric": "contribution_after_ads", "min_purchases": 10, "note": "ROAS is reported but never used to scale", "scale_if_cac_below": 10.58}
CellProductTypeHookDaily budget
1Black studded Y2K shoulder bagvideoPOV: it fits everything$3.33
2Black studded Y2K shoulder bagstaticwhat's in my bag$3.33
3Black studded Y2K shoulder bagretargetingstill thinking about it?$3.33
4Silver metallic Y2K mini shoulder bagvideoPOV: it fits everything$3.33
5Silver metallic Y2K mini shoulder bagstaticwhat's in my bag$3.33
6Silver metallic Y2K mini shoulder bagretargetingstill thinking about it?$3.33
7Brown buckle Y2K shoulder bagvideoPOV: it fits everything$3.33
8Brown buckle Y2K shoulder bagstaticwhat's in my bag$3.33
9Brown buckle Y2K shoulder bagretargetingstill thinking about it?$3.33
10Black distressed Y2K shoulder bagvideoPOV: it fits everything$3.33
11Black distressed Y2K shoulder bagstaticwhat's in my bag$3.33
12Black distressed Y2K shoulder bagretargetingstill thinking about it?$3.33
13Black Y2K shoulder bag chain hardwarevideoPOV: it fits everything$3.33
14Black Y2K shoulder bag chain hardwarestaticwhat's in my bag$3.33
15Black Y2K shoulder bag chain hardwareretargetingstill thinking about it?$3.33
16Black studded Y2K shoulder bag + Small pink Y2K flap shoulder bagbundlethe set$3.33
17Silver metallic Y2K mini shoulder bag + Small pink Y2K flap shoulder bagbundlethe set$3.33
18Black studded Y2K shoulder bagtestimonialLove the material, exactly like the photos$3.33