Social
Owned-audience strategy per store: profile, pillars, cadence, and (once live) organic performance by content format.
Afterdark Drop instagram · @afterdark.drop
Instagram profile · @afterdark.drop
- Handles
- @afterdark.drop · @afterdarkdrop · @afterdarkdrop.bags · @shop.afterdarkdrop
- Profile image
- person: owner-style portrait, phone camera, product in frame; colours per direction; must feature an actual bags product from the assortment
- Bio
- y2k shoulder bag + a few obsessions ✨ new drops weekly · fast tracked dispatch · @afterdark.drop
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- phone-camera realism, mirror fits, moderate flash, cluttered-but-styled rooms; consistent crop and colour grade
- Reels
- mirror fits + what-fits-inside, 6-9s, moderate flash, on-screen price
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| fashion outfit | 33% | reach | reel |
| lifestyle | 19% | engagement | carousel |
| what fits inside | 14% | product discovery | reel |
| product detail | 14% | product discovery | carousel |
| drop announcement | 10% | shopify click | story + feed |
| offer | 10% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | fashion outfit | reel | reach | hero | fashion outfit featuring the hero product; goal reach |
| W1 Tuesday | lifestyle | carousel | engagement | core | lifestyle featuring the core product; goal engagement |
| W1 Wednesday | product detail | carousel | product discovery | trend | product detail featuring the trend product; goal product_discovery |
| W1 Thursday | fashion outfit | reel | reach | entry price | fashion outfit featuring the entry price product; goal reach |
| W1 Friday | what fits inside | reel | product discovery | premium | what fits inside featuring the premium product; goal product_discovery |
| W2 Monday | fashion outfit | reel | reach | variation | fashion outfit featuring the variation product; goal reach |
| W2 Tuesday | lifestyle | carousel | engagement | cross sell | lifestyle featuring the cross sell product; goal engagement |
| W2 Wednesday | product detail | carousel | product discovery | hero | product detail featuring the hero product; goal product_discovery |
| W2 Thursday | fashion outfit | reel | reach | core | fashion outfit featuring the core product; goal reach |
| W2 Friday | what fits inside | reel | product discovery | trend | what fits inside featuring the trend product; goal product_discovery |
Sculpt Collective instagram · @sculpt.collective
Instagram profile · @sculpt.collective
- Handles
- @sculpt.collective · @sculptcollective · @sculptcollective.pant · @shop.sculptcollective
- Profile image
- creator mid-movement wearing the product, natural light; colours per direction; must feature an actual pants product from the assortment
- Bio
- gym flared leggings that actually fit. real try-ons, real measurements. new colours monthly.
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- natural light, movement, gym/studio floors, full-body framing, on-screen captions for fit notes
- Reels
- try-on + movement, 8-15s, squat/stride test, fit note overlay
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| fit demo | 29% | product discovery | reel |
| movement demo | 29% | reach | reel |
| comparison | 14% | product discovery | carousel |
| lifestyle | 14% | engagement | carousel |
| product detail | 10% | product discovery | carousel |
| offer | 5% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | fit demo | reel | product discovery | hero | fit demo featuring the hero product; goal product_discovery |
| W1 Tuesday | comparison | carousel | product discovery | core | comparison featuring the core product; goal product_discovery |
| W1 Wednesday | product detail | carousel | product discovery | trend | product detail featuring the trend product; goal product_discovery |
| W1 Thursday | movement demo | reel | reach | entry price | movement demo featuring the entry price product; goal reach |
| W1 Friday | lifestyle | carousel | engagement | premium | lifestyle featuring the premium product; goal engagement |
| W2 Monday | fit demo | reel | product discovery | variation | fit demo featuring the variation product; goal product_discovery |
| W2 Tuesday | comparison | carousel | product discovery | cross sell | comparison featuring the cross sell product; goal product_discovery |
| W2 Wednesday | product detail | carousel | product discovery | hero | product detail featuring the hero product; goal product_discovery |
| W2 Thursday | movement demo | reel | reach | core | movement demo featuring the core product; goal reach |
| W2 Friday | lifestyle | carousel | engagement | trend | lifestyle featuring the trend product; goal engagement |
Linen Form instagram · @linen.form
Instagram profile · @linen.form
- Handles
- @linen.form · @linenform · @linenform.jewe · @shop.linenform
- Profile image
- wordmark on neutral background or macro product shot; colours per direction; must feature an actual jewellery product from the assortment
- Bio
- Minimalist Jewellery. 18k gold plated stainless steel, waterproof. gift-ready.
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- macro detail on skin and stone, studio white, soft shadows, negative space, consistent product angle
- Reels
- macro on skin, stacking combinations, 8-12s, quiet audio
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| product detail | 38% | product discovery | carousel |
| fashion outfit | 19% | reach | reel |
| how to | 14% | engagement | reel |
| lifestyle | 10% | engagement | carousel |
| unboxing | 10% | social proof | reel |
| offer | 10% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | product detail | carousel | product discovery | hero | product detail featuring the hero product; goal product_discovery |
| W1 Tuesday | fashion outfit | reel | reach | core | fashion outfit featuring the core product; goal reach |
| W1 Wednesday | lifestyle | carousel | engagement | trend | lifestyle featuring the trend product; goal engagement |
| W1 Thursday | product detail | carousel | product discovery | entry price | product detail featuring the entry price product; goal product_discovery |
| W1 Friday | how to | reel | engagement | premium | how to featuring the premium product; goal engagement |
| W2 Monday | product detail | carousel | product discovery | variation | product detail featuring the variation product; goal product_discovery |
| W2 Tuesday | fashion outfit | reel | reach | cross sell | fashion outfit featuring the cross sell product; goal reach |
| W2 Wednesday | lifestyle | carousel | engagement | hero | lifestyle featuring the hero product; goal engagement |
| W2 Thursday | product detail | carousel | product discovery | core | product detail featuring the core product; goal product_discovery |
| W2 Friday | how to | reel | engagement | trend | how to featuring the trend product; goal engagement |
Urban Edit instagram · @urban.edit
Instagram profile · @urban.edit
- Handles
- @urban.edit · @urbanedit · @urbanedit.belt · @shop.urbanedit
- Profile image
- person: owner-style portrait, phone camera, product in frame; colours per direction; must feature an actual belts product from the assortment
- Bio
- belts + a few obsessions ✨ new drops weekly · fast tracked dispatch · @urban.edit
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- phone-camera realism, mirror fits, moderate flash, cluttered-but-styled rooms; consistent crop and colour grade
- Reels
- mirror fits + what-fits-inside, 6-9s, moderate flash, on-screen price
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| fashion outfit | 29% | reach | reel |
| lifestyle | 24% | engagement | carousel |
| product detail | 18% | product discovery | carousel |
| drop announcement | 15% | shopify click | story + feed |
| offer | 15% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | fashion outfit | reel | reach | hero | fashion outfit featuring the hero product; goal reach |
| W1 Tuesday | product detail | carousel | product discovery | core | product detail featuring the core product; goal product_discovery |
| W1 Wednesday | offer | story | sale | trend | offer featuring the trend product; goal sale |
| W1 Thursday | lifestyle | carousel | engagement | entry price | lifestyle featuring the entry price product; goal engagement |
| W1 Friday | drop announcement | story + feed | shopify click | premium | drop announcement featuring the premium product; goal shopify_click |
| W2 Monday | fashion outfit | reel | reach | variation | fashion outfit featuring the variation product; goal reach |
| W2 Tuesday | product detail | carousel | product discovery | cross sell | product detail featuring the cross sell product; goal product_discovery |
| W2 Wednesday | offer | story | sale | hero | offer featuring the hero product; goal sale |
| W2 Thursday | lifestyle | carousel | engagement | core | lifestyle featuring the core product; goal engagement |
| W2 Friday | drop announcement | story + feed | shopify click | trend | drop announcement featuring the trend product; goal shopify_click |
Afterdark Archive instagram · @afterdark.archive · 42,300 followers
{"content_pillars": ["outfit styling", "mirror fits", "what fits inside", "details", "drops"]}
Afterdark Drop instagram · @afterdark.drop
Instagram profile · @afterdark.drop
- Handles
- @afterdark.drop · @afterdarkdrop · @afterdarkdrop.bags · @shop.afterdarkdrop
- Profile image
- person: owner-style portrait, phone camera, product in frame; colours per direction; must feature an actual bags product from the assortment
- Bio
- y2k shoulder bag + a few obsessions ✨ new drops weekly · fast tracked dispatch · @afterdark.drop
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- phone-camera realism, mirror fits, moderate flash, cluttered-but-styled rooms; consistent crop and colour grade
- Reels
- mirror fits + what-fits-inside, 6-9s, moderate flash, on-screen price
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| fashion outfit | 33% | reach | reel |
| lifestyle | 19% | engagement | carousel |
| what fits inside | 14% | product discovery | reel |
| product detail | 14% | product discovery | carousel |
| drop announcement | 10% | shopify click | story + feed |
| offer | 10% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | fashion outfit | reel | reach | hero | fashion outfit featuring the hero product; goal reach |
| W1 Tuesday | lifestyle | carousel | engagement | core | lifestyle featuring the core product; goal engagement |
| W1 Wednesday | product detail | carousel | product discovery | trend | product detail featuring the trend product; goal product_discovery |
| W1 Thursday | fashion outfit | reel | reach | entry price | fashion outfit featuring the entry price product; goal reach |
| W1 Friday | what fits inside | reel | product discovery | premium | what fits inside featuring the premium product; goal product_discovery |
| W2 Monday | fashion outfit | reel | reach | variation | fashion outfit featuring the variation product; goal reach |
| W2 Tuesday | lifestyle | carousel | engagement | cross sell | lifestyle featuring the cross sell product; goal engagement |
| W2 Wednesday | product detail | carousel | product discovery | hero | product detail featuring the hero product; goal product_discovery |
| W2 Thursday | fashion outfit | reel | reach | core | fashion outfit featuring the core product; goal reach |
| W2 Friday | what fits inside | reel | product discovery | trend | what fits inside featuring the trend product; goal product_discovery |
Daily Collective instagram · @daily.collective
Instagram profile · @daily.collective
- Handles
- @daily.collective · @dailycollective · @dailycollective.jewe · @shop.dailycollective
- Profile image
- wordmark on neutral background or macro product shot; colours per direction; must feature an actual jewellery product from the assortment
- Bio
- Jewellery. 18k gold plated stainless steel, waterproof. gift-ready.
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- macro detail on skin and stone, studio white, soft shadows, negative space, consistent product angle
- Reels
- macro on skin, stacking combinations, 8-12s, quiet audio
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| product detail | 38% | product discovery | carousel |
| fashion outfit | 19% | reach | reel |
| how to | 14% | engagement | reel |
| lifestyle | 10% | engagement | carousel |
| unboxing | 10% | social proof | reel |
| offer | 10% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | product detail | carousel | product discovery | hero | product detail featuring the hero product; goal product_discovery |
| W1 Tuesday | fashion outfit | reel | reach | core | fashion outfit featuring the core product; goal reach |
| W1 Wednesday | lifestyle | carousel | engagement | trend | lifestyle featuring the trend product; goal engagement |
| W1 Thursday | product detail | carousel | product discovery | entry price | product detail featuring the entry price product; goal product_discovery |
| W1 Friday | how to | reel | engagement | premium | how to featuring the premium product; goal engagement |
| W2 Monday | product detail | carousel | product discovery | variation | product detail featuring the variation product; goal product_discovery |
| W2 Tuesday | fashion outfit | reel | reach | cross sell | fashion outfit featuring the cross sell product; goal reach |
| W2 Wednesday | lifestyle | carousel | engagement | hero | lifestyle featuring the hero product; goal engagement |
| W2 Thursday | product detail | carousel | product discovery | core | product detail featuring the core product; goal product_discovery |
| W2 Friday | how to | reel | engagement | trend | how to featuring the trend product; goal engagement |
Golden House instagram · @golden.house
Instagram profile · @golden.house
- Handles
- @golden.house · @goldenhouse · @goldenhouse.pant · @shop.goldenhouse
- Profile image
- creator mid-movement wearing the product, natural light; colours per direction; must feature an actual pants product from the assortment
- Bio
- gym flared leggings that actually fit. real try-ons, real measurements. new colours monthly.
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- natural light, movement, gym/studio floors, full-body framing, on-screen captions for fit notes
- Reels
- try-on + movement, 8-15s, squat/stride test, fit note overlay
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| fit demo | 29% | product discovery | reel |
| movement demo | 29% | reach | reel |
| comparison | 14% | product discovery | carousel |
| lifestyle | 14% | engagement | carousel |
| product detail | 10% | product discovery | carousel |
| offer | 5% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | fit demo | reel | product discovery | hero | fit demo featuring the hero product; goal product_discovery |
| W1 Tuesday | comparison | carousel | product discovery | core | comparison featuring the core product; goal product_discovery |
| W1 Wednesday | product detail | carousel | product discovery | trend | product detail featuring the trend product; goal product_discovery |
| W1 Thursday | movement demo | reel | reach | entry price | movement demo featuring the entry price product; goal reach |
| W1 Friday | lifestyle | carousel | engagement | premium | lifestyle featuring the premium product; goal engagement |
| W2 Monday | fit demo | reel | product discovery | variation | fit demo featuring the variation product; goal product_discovery |
| W2 Tuesday | comparison | carousel | product discovery | cross sell | comparison featuring the cross sell product; goal product_discovery |
| W2 Wednesday | product detail | carousel | product discovery | hero | product detail featuring the hero product; goal product_discovery |
| W2 Thursday | movement demo | reel | reach | core | movement demo featuring the core product; goal reach |
| W2 Friday | lifestyle | carousel | engagement | trend | lifestyle featuring the trend product; goal engagement |
Urban Edit instagram · @urban.edit
Instagram profile · @urban.edit
- Handles
- @urban.edit · @urbanedit · @urbanedit.belt · @shop.urbanedit
- Profile image
- person: owner-style portrait, phone camera, product in frame; colours per direction; must feature an actual belts product from the assortment
- Bio
- belts + a few obsessions ✨ new drops weekly · fast tracked dispatch · @urban.edit
- Link strategy
- link to marketplace shop; switch to owned store once READY; UTM on every link
- Feed
- phone-camera realism, mirror fits, moderate flash, cluttered-but-styled rooms; consistent crop and colour grade
- Reels
- mirror fits + what-fits-inside, 6-9s, moderate flash, on-screen price
- Stories
- daily: polls (which colour next?), restock alerts, customer photos, behind-the-scenes packing
- Highlights
- new drops · fits · reviews · shipping + sizing · how to style
- Cadence
- 5 feed/reel posts per week + daily stories
- reach content: no hard CTA, 'follow for drops'
- discovery content: 'in my shop / link in bio'
- offer content: time-boxed code
- every link carries utm_source=instagram&utm_content=<asset_id>
Content pillars
| Archetype | Share | Goal | Format |
|---|---|---|---|
| fashion outfit | 29% | reach | reel |
| lifestyle | 24% | engagement | carousel |
| product detail | 18% | product discovery | carousel |
| drop announcement | 15% | shopify click | story + feed |
| offer | 15% | sale | story |
Content calendar
| Slot | Content | Format | Goal | Product | Brief |
|---|---|---|---|---|---|
| W1 Monday | fashion outfit | reel | reach | hero | fashion outfit featuring the hero product; goal reach |
| W1 Tuesday | product detail | carousel | product discovery | core | product detail featuring the core product; goal product_discovery |
| W1 Wednesday | offer | story | sale | trend | offer featuring the trend product; goal sale |
| W1 Thursday | lifestyle | carousel | engagement | entry price | lifestyle featuring the entry price product; goal engagement |
| W1 Friday | drop announcement | story + feed | shopify click | premium | drop announcement featuring the premium product; goal shopify_click |
| W2 Monday | fashion outfit | reel | reach | variation | fashion outfit featuring the variation product; goal reach |
| W2 Tuesday | product detail | carousel | product discovery | cross sell | product detail featuring the cross sell product; goal product_discovery |
| W2 Wednesday | offer | story | sale | hero | offer featuring the hero product; goal sale |
| W2 Thursday | lifestyle | carousel | engagement | core | lifestyle featuring the core product; goal engagement |
| W2 Friday | drop announcement | story + feed | shopify click | trend | drop announcement featuring the trend product; goal shopify_click |
Organic learning loop — store_afterdark_archive 47 posts measured
Content mix: planned → learned
Beforefashion outfit 33.0%lifestyle 19.0%what fits inside 14.0%product detail 14.0%drop announcement 10.0%offer 10.0%
After
fashion outfit 32.0%what fits inside 20.0%lifestyle 18.0%product detail 11.0%drop announcement 11.0%offer 8.0%
- 47 posts measured on click_rate; formats with >= 3 posts are re-weighted by lift^0.5
- WHAT_FITS_INSIDE: x2.16 click_rate -> share 14% -> 20%
- DROP_ANNOUNCEMENT: x1.38 click_rate -> share 10% -> 11%
- FASHION_OUTFIT: x1.0 click_rate -> share 33% -> 32%
- LIFESTYLE: x0.97 click_rate -> share 19% -> 18%
- OFFER: x0.85 click_rate -> share 10% -> 8%
- PRODUCT_DETAIL: x0.65 click_rate -> share 14% -> 11%
Hooks & traits
| Hook | Posts | Lift |
|---|---|---|
| POV: it fits everything | 9 | x1.47 |
| what's in my bag | 13 | x1.26 |
| restock alert | 13 | x0.86 |
| the bag that started it all | 12 | x0.66 |
| Trait | Association | n | Conf. |
|---|---|---|---|
| content archetype = DROP_ANNOUNCEMENT | x1.35 | 10 | MEDIUM |
| content archetype = WHAT_FITS_INSIDE | x2.06 | 5 | LOW |
| hook = the bag that started it all | x0.69 | 12 | MEDIUM |
| hook = what's in my bag | x1.24 | 13 | MEDIUM |
| visual style = phone | x1.17 | 10 | MEDIUM |
| visual style = mirror | x0.87 | 21 | MEDIUM |
| hook = restock alert | x0.87 | 13 | MEDIUM |
| hook = POV: it fits everything | x1.43 | 9 | LOW |
| content archetype = PRODUCT_DETAIL | x0.68 | 8 | LOW |
| posting hour = top quartile (>= 18) | x1.09 | 20 | MEDIUM |
Scheduling queue (next 2 weeks, from the learned mix)
| When | Format | Goal | Asset | Caption / brief | UTM | Status |
|---|---|---|---|---|---|---|
| Sun 20 Sep 17:03 | fashion outfit | reach | manual | fashion outfit featuring the hero product; goal reach | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Mon 21 Sep 17:03 | what fits inside | product discovery | manual | what fits inside featuring the core product; goal product_discovery | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Tue 22 Sep 17:03 | product detail | product discovery | manual | product detail featuring the trend product; goal product_discovery | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Wed 23 Sep 17:03 | fashion outfit | reach | manual | fashion outfit featuring the entry price product; goal reach | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Thu 24 Sep 17:03 | lifestyle | engagement | manual | lifestyle featuring the premium product; goal engagement | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Sun 27 Sep 17:03 | fashion outfit | reach | manual | fashion outfit featuring the variation product; goal reach | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Mon 28 Sep 17:03 | what fits inside | product discovery | manual | what fits inside featuring the cross sell product; goal product_discovery | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Tue 29 Sep 17:03 | product detail | product discovery | manual | product detail featuring the hero product; goal product_discovery | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Wed 30 Sep 17:03 | fashion outfit | reach | manual | fashion outfit featuring the core product; goal reach | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
| Thu 01 Oct 17:03 | lifestyle | engagement | manual | lifestyle featuring the trend product; goal engagement | utm_source=instagram&utm_medium=organic&utm_campaign=afterdark-archive&utm_content=manual | DRAFT |
Organic performance (live stores)
store_afterdark_archive · instagram · last 30 days: 42,300 followers · reach 610,000 · link clicks 8,400 · best format what fits inside (3.1x clicks)
Recent posts
| Posted | Format | Hook | Reach | Saves | Link clicks |
|---|---|---|---|---|---|
| 2026-09-17 | what fits inside | POV: it fits everything | 33,391 | 1068 | 1052 |
| 2026-09-15 | offer | the bag that started it all | 20,950 | 293 | 130 |
| 2026-09-13 | lifestyle | what's in my bag | 18,221 | 291 | 218 |
| 2026-09-11 | lifestyle | POV: it fits everything | 16,197 | 259 | 246 |
| 2026-09-09 | product detail | the bag that started it all | 11,698 | 140 | 60 |
| 2026-09-07 | offer | what's in my bag | 16,935 | 237 | 179 |
| 2026-09-05 | offer | POV: it fits everything | 6,915 | 96 | 93 |
| 2026-09-03 | product detail | restock alert | 8,622 | 103 | 71 |
| 2026-09-01 | lifestyle | restock alert | 14,997 | 239 | 142 |
| 2026-08-30 | lifestyle | restock alert | 19,735 | 315 | 206 |
| 2026-08-28 | offer | what's in my bag | 5,951 | 83 | 69 |
| 2026-08-26 | drop announcement | what's in my bag | 10,791 | 194 | 155 |
| 2026-08-24 | lifestyle | what's in my bag | 15,418 | 246 | 187 |
| 2026-08-22 | product detail | restock alert | 12,810 | 153 | 86 |
| 2026-08-20 | product detail | restock alert | 7,399 | 88 | 51 |
| 2026-08-18 | what fits inside | restock alert | 41,062 | 1313 | 859 |
| 2026-08-16 | fashion outfit | what's in my bag | 11,762 | 235 | 190 |
| 2026-08-14 | fashion outfit | the bag that started it all | 23,906 | 478 | 232 |
| 2026-08-12 | offer | the bag that started it all | 17,589 | 246 | 120 |
| 2026-08-10 | drop announcement | POV: it fits everything | 14,660 | 263 | 262 |