Y2K shoulder bag
Niche level STYLE · {"category": "bags", "style": "y2k", "subcategory": "shoulder bag"} · run
run_34d1dd3c439e82
Store score
READY TO BUILD
Status
22
Viable products
10/10
Starter assortment
$16.78
Avg contribution
100%
Fast delivery
4.2d
Avg delivery
86
Supplier quality
LOW
IP risk
PERSONA STORE
Archetype
Why this status
- 10/10 validated starter products, store score 82
Starter assortment
Coherence 100.0 · Diversity 87.0 · 11 candidates excluded (rejected, manual review or outside niche)
| Role | Product | Supplier · variant · shipping | Price | Landed | Contribution | Opp. | Quality | Delivery | Why it belongs | Risks |
|---|---|---|---|---|---|---|---|---|---|---|
| HERO | Black studded y2k shoulder bag black, studded, structured, faux leather |
Y2K Vibe Official · Black · US warehouse | $45.95 | $24.72 | $21.23 (46%) | 79.3 MEDIUM | 85.6 | 4.0d | highest opportunity score (79); strongest demand + supplier combination | defect risk MEDIUM |
| CORE | Brown oversized y2k shoulder bag brown, oversized, faux leather |
Y2K Vibe Official · Brown · US warehouse | $41.95 | $25.11 | $16.84 (40%) | 76.7 MEDIUM | 85.6 | 4.0d | stable, well-evidenced product that fills out the niche | defect risk MEDIUM |
| CORE | Black metal hardware y2k shoulder bag black, distressed, metal hardware, baguette, faux leather |
Y2K Vibe Official · Black · US warehouse | $40.95 | $24.05 | $16.90 (41%) | 76.1 MEDIUM | 85.6 | 4.0d | stable, well-evidenced product that fills out the niche | defect risk MEDIUM |
| CORE | Brown buckle vintage shoulder bag brown, buckle, baguette, faux leather |
Y2K Vibe Official · Brown · US warehouse | $40.95 | $24.98 | $15.97 (39%) | 75.8 MEDIUM | 85.6 | 4.0d | stable, well-evidenced product that fills out the niche | defect risk MEDIUM |
| CORE | Brown baguette y2k shoulder bag brown, baguette, faux leather |
Y2K Vibe Official · Brown · US warehouse | $42.95 | $25.25 | $17.70 (41%) | 75.3 MEDIUM | 85.6 | 4.0d | stable, well-evidenced product that fills out the niche | defect risk MEDIUM |
| VARIATION | Black distressed y2k shoulder bag black, distressed, structured, faux leather |
Y2K Vibe Official · Black · US warehouse | $37.95 | $23.65 | $14.30 (38%) | 73.6 MEDIUM | 85.6 | 4.0d | close variation of the hero to capture hero demand with a second option | defect risk MEDIUM |
| ENTRY PRICE | Black buckle y2k shoulder bag black, buckle, structured, faux leather |
Y2K Vibe Official · Black · US warehouse | $35.95 | $23.39 | $12.56 (35%) | 74.3 MEDIUM | 85.6 | 4.0d | lowest price point ($35.95) to lower first-purchase friction | defect risk MEDIUM |
| PREMIUM | Black chain y2k shoulder bag black, chain, baguette, metal |
Y2K Vibe Official · Black · US warehouse | $44.95 | $24.58 | $20.37 (45%) | 76.9 MEDIUM | 85.6 | 4.0d | highest price point ($44.95) to lift AOV | defect risk MEDIUM |
| TREND | Black y2k shoulder bag black |
Y2K Vibe Official · Black · US warehouse | $38.95 | $23.79 | $15.16 (39%) | 76.0 MEDIUM | 85.6 | 4.0d | strongest momentum (3.00x recent vs older demand) | defect risk MEDIUM |
| EXPERIMENTAL | Silver metallic y2k shoulder bag silver, metallic, mini, faux leather |
Aurora Bags · Silver · Fast | $40.95 | $24.18 | $16.77 (41%) | 75.2 MEDIUM | 86.1 | 6.0d | weakest evidence in the set (MEDIUM); included to learn |
Niche score
91.3 HIGH n=113 · m1.0
- demand
- 100.0
- consistency
- 100
- momentum
- 84.1
- diversity
- 67.4
- viable
- 91.3
- coverage
- 100.0
- supplier quality
- 85.6
- fast
- 100.0
- margin
- 74.0
- pricing
- 84.9
- assortment
- 100.0
- coherence
- 92.3
- product diversity
- 100
- ip
- 100
- expansion
- 100
Positive
- demand (100)
- demand consistency (100)
- trend momentum (84)
- viable product count (91)
- supplier coverage (100)
- supplier quality (86)
- fast-delivery coverage (100)
- market price range (85)
- visual coherence (92)
- product diversity (100)
- IP safety (100)
- expansion potential (100)
Evidence
{
"concepts": 35,
"demand_total": 38618.1,
"ip_safe_share": 0.965,
"mean_attribute_similarity": 0.479,
"observations": 113,
"platforms": [
"depop"
],
"sellers": 13,
"sourceable_concepts": 33,
"trends": 3,
"viable_products": 22
}Store score
81.7 MEDIUM n=113 · m1.0
- niche
- 91.3
- assortment quality
- 75.9
- completeness
- 100.0
- coherence
- 100.0
- diversity
- 87.0
- supplier quality
- 85.6
- fast delivery
- 100.0
- contribution
- 91.8
Positive
- niche (91)
- assortment_quality (76)
- completeness (100)
- coherence (100)
- diversity (87)
- supplier_quality (86)
- fast_delivery (100)
- contribution (92)
Evidence
{
"archetype": "PERSONA_STORE",
"niche_score": 91.3,
"starter_products": 10,
"trends": 25,
"viable_products": 22
}Storefront archetype & content playbook
PERSONA STORE HIGH
- PERSONA_STORE: 0.84 vs ARCHIVE_STORE: 0.48 (margin 0.37, n=113)
- human presence 85%
- mirror share 51%
- ugc share 100%
- persona naming 100%
- price position 1.21x category benchmark; trust requirement normal
Archetype scores & signals
{
"archetype_scores": {
"ARCHIVE_STORE": 0.476,
"BOUTIQUE_BRAND": 0.237,
"COMMUNITY_STORE": 0.1,
"CREATOR_STORE": 0.198,
"PERSONA_STORE": 0.842,
"PREMIUM_BRAND": 0.218,
"UTILITY_STORE": 0.014
},
"brand_naming": 0.0,
"community_share": 0.0,
"creator_naming": 0.0,
"editorial_share": 0.088,
"fit_demo_share": 0.071,
"human_presence": 0.85,
"macro_share": 0.363,
"mirror_share": 0.513,
"persona_naming": 1.0,
"polish": 0.566,
"price_position": 1.213,
"sample_size": 113.0,
"secondhand_share": 0.0,
"trust_requirement": 0.3,
"ugc_share": 1.0,
"utility_share": 0.0,
"video_share": 0.212,
"vintage_share": 0.956
}Content mix
fashion outfit 33.0%lifestyle 19.0%what fits inside 14.0%product detail 14.0%drop announcement 10.0%offer 10.0%
- base mix for bags x PERSONA_STORE
- +5% FASHION_OUTFIT: 85% human presence in niche imagery
All product candidates in niche (33)
| Product | Supplier · shipping | Price | Contribution | Sell | Buy | Quality | Opp. | Decision |
|---|---|---|---|---|---|---|---|---|
| Black studded y2k shoulder bag | Y2K Vibe Official · US warehouse | $45.95 | $21.23 | 90.5 | 88.2 | 85.6 | 79.3 | INCLUDE IN STORE |
| Brown buckle vintage shoulder bag | Y2K Vibe Official · US warehouse | $40.95 | $15.97 | 85.3 | 85.4 | 85.6 | 75.8 | INCLUDE IN STORE |
| Silver metallic y2k shoulder bag | Aurora Bags · Fast | $40.95 | $16.77 | 82.8 | 85.3 | 86.1 | 75.2 | INCLUDE IN STORE |
| Grey croc y2k shoulder bag | Lixia Leather Goods · Fast | $38.95 | $12.36 | 84.5 | 80.3 | 80.8 | 71.4 | TEST |
| Beige compact y2k shoulder bag | Sunny Bag Factory · Fast | $39.95 | $14.83 | 80.3 | 82.7 | 86.3 | 73.0 | TEST |
| Brown baguette y2k shoulder bag | Y2K Vibe Official · US warehouse | $42.95 | $17.70 | 78.4 | 86.9 | 85.6 | 75.3 | INCLUDE IN STORE |
| Pink flap y2k shoulder bag | Aurora Bags · Fast | $35.95 | $12.73 | 81.0 | 82.6 | 88.7 | 73.2 | TEST |
| Black distressed y2k shoulder bag | Y2K Vibe Official · US warehouse | $37.95 | $14.30 | 77.3 | 85.0 | 85.6 | 73.6 | TEST |
| Black y2k shoulder bag | Y2K Vibe Official · US warehouse | $38.95 | $15.16 | 85.7 | 85.5 | 85.6 | 76.0 | INCLUDE IN STORE |
| Silver chain y2k shoulder bag | Aurora Bags · Fast | $35.95 | $12.43 | 77.8 | 82.3 | 86.1 | 71.7 | TEST |
| Black chain y2k shoulder bag | Y2K Vibe Official · US warehouse | $44.95 | $20.37 | 81.4 | 87.9 | 85.6 | 76.9 | INCLUDE IN STORE |
| Burgundy y2k shoulder bag | Moda Retro Bags Store · Fast | $37.95 | $12.91 | 84.4 | 79.4 | 85.6 | 59.0 | MANUAL REVIEW |
| Black buckle y2k shoulder bag | Y2K Vibe Official · US warehouse | $35.95 | $12.56 | 84.3 | 83.8 | 85.6 | 74.3 | INCLUDE IN STORE |
| Brown oversized y2k shoulder bag | Y2K Vibe Official · US warehouse | $41.95 | $16.84 | 85.5 | 86.5 | 85.6 | 76.7 | INCLUDE IN STORE |
| Silver metal hardware y2k shoulder bag | Aurora Bags · Fast | $41.95 | $17.64 | 80.9 | 85.7 | 86.1 | 61.3 | TEST |
| Black metal hardware y2k shoulder bag | Y2K Vibe Official · US warehouse | $40.95 | $16.90 | 81.8 | 86.8 | 85.6 | 76.1 | INCLUDE IN STORE |
| Purple rhinestone y2k shoulder bag | Aurora Bags · Fast | $37.95 | $14.38 | 83.6 | 84.0 | 85.4 | 60.5 | TEST |
| Green structured y2k shoulder bag | Sunny Bag Factory · Fast | $35.95 | $11.09 | 84.1 | 79.4 | 81.6 | 57.3 |
REJECT quality gate: defect risk HIGH |
| Red metal hardware y2k shoulder bag | Y2K Vibe Official · Fast | $42.95 | $17.07 | 80.6 | 73.3 | 68.0 | 56.5 | MANUAL REVIEW |
| Purple metal hardware y2k shoulder bag | Aurora Bags · Fast | $35.95 | $12.64 | 78.1 | 82.8 | 85.4 | 58.7 | MANUAL REVIEW |
| Brown metal hardware y2k shoulder bag | Y2K Vibe Official · US warehouse | $42.95 | $17.70 | 79.6 | 86.8 | 85.6 | 61.5 | TEST |
| Beige metal hardware y2k shoulder bag | Sunny Bag Factory · Fast | $34.95 | $10.50 | 78.5 | 79.4 | 86.3 | 56.7 | MANUAL REVIEW |
| White buckle y2k shoulder bag | Sunny Bag Factory · Fast | $34.95 | $10.73 | 83.6 | 79.2 | 84.6 | 71.1 | TEST |
| Red glossy y2k shoulder bag | Y2K Vibe Official · Fast | $35.95 | $11.00 | 75.4 | 69.2 | 68.0 | 64.6 | TEST |
| Blue y2k shoulder bag | Moda Retro Bags Store · Fast | $31.95 | $9.72 | 74.9 | 80.8 | 88.2 | 69.9 | TEST |
| Burgundy metal hardware y2k shoulder bag | Moda Retro Bags Store · Fast | $42.95 | $17.24 | 76.6 | 81.9 | 85.6 | 59.1 | MANUAL REVIEW |
| Blue metal hardware y2k shoulder bag | Moda Retro Bags Store · Fast | $38.95 | $15.78 | 73.2 | 84.9 | 88.2 | 59.4 | MANUAL REVIEW |
| Green y2k shoulder bag | Sunny Bag Factory · Fast | $43.95 | $18.03 | 71.9 | 84.7 | 81.6 | 58.6 |
REJECT quality gate: defect risk HIGH |
| Brown y2k shoulder bag | Y2K Vibe Official · US warehouse | $77.95 | $48.05 | 69.7 | 91.3 | 85.6 | 62.8 | TEST |
| Green metal hardware y2k shoulder bag | Sunny Bag Factory · Fast | $42.95 | $17.16 | 72.5 | 84.3 | 81.6 | 58.5 |
REJECT quality gate: defect risk HIGH |
| Pink metal hardware y2k shoulder bag | Aurora Bags · Economy | $28.95 | $10.44 | 73.6 | 75.0 | 88.7 | 53.0 | MANUAL REVIEW |
| Pink y2k shoulder bag | Aurora Bags · Fast | $52.95 | $27.47 | 67.2 | 88.3 | 88.7 | 60.7 | TEST |
| Burgundy structured y2k shoulder bag | Moda Retro Bags Store · Fast | $43.95 | $18.11 | 69.8 | 82.7 | 85.6 | 58.3 | MANUAL REVIEW |
Rejected / unsourceable concepts (5)
| Concept | Action | IP risk | Reasons / gates |
|---|---|---|---|
| Green structured y2k shoulder bag | SOURCE EXACT | LOW | quality gate: defect risk HIGH |
| Y2k shoulder bag | TREND ONLY | HIGH | seller original design; must not be cloned |
| Green y2k shoulder bag | SOURCE EXACT | LOW | quality gate: defect risk HIGH |
| Green metal hardware y2k shoulder bag | SOURCE EXACT | LOW | quality gate: defect risk HIGH |
| Silver y2k shoulder bag | TREND ONLY | HIGH | seller original design; must not be cloned |
Trend clusters
| Attributes | Strength | Growth | Sample | Sellers | Brand dep. | Confidence |
|---|---|---|---|---|---|---|
| color:black + fit:crossover waist | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| fit:crossover waist + fit:high waist | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| color:black + fit:crossover waist + fit:high waist | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| color:black + fit:crossover waist + silhouette:flared | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| color:black + fit:crossover waist + style:gym | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| color:black + fit:crossover waist + subcategory:flared leggings | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| fit:crossover waist + fit:high waist + silhouette:flared | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| fit:crossover waist + fit:high waist + style:gym | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| fit:crossover waist + fit:high waist + subcategory:flared leggings | 81.4 | 10.0x | 7 | 6 | 0% | MEDIUM |
| aesthetic:gothic + color:silver | 77.1 | 1.25x | 5 | 4 | 0% | MEDIUM |