Belts

Niche level CATEGORY · {"category": "belts"} · run run_34d1dd3c439e

Store score

BLOCKED

Status

Viable products

0/10

Starter assortment

$0.00

Avg contribution

Fast delivery

0.0d

Avg delivery

Supplier quality

HIGH

IP risk

PERSONA STORE

Archetype

Why this status

IP risk HIGH: 25% of niche observations are brand/IP safe
insufficient depth: 0/10 viable starter products (too narrow or under-sourced)
IP risk: only 25% of observations are brand/IP safe
weak viable product count (0)

Starter assortment

Coherence 0.0 · Diversity 0.0 · 4 candidates excluded (rejected, manual review or outside niche)· only 0/10 starter products available

Role	Product	Supplier · variant · shipping	Price	Landed	Contribution	Opp.	Quality	Delivery	Why it belongs	Risks

Niche score

46.8 MEDIUM n=28 · m1.0

demand: 98.3
consistency: 100
momentum: 47.7
diversity: 45.0
viable: 0
coverage: 100.0
supplier quality: 0
fast: 0
margin: 20
pricing: 76.2
assortment: 0.0
coherence: 96.0
product diversity: 90.0
ip: 0
expansion: 20

Positive

demand (98)
demand consistency (100)
supplier coverage (100)
market price range (76)
visual coherence (96)
product diversity (90)

Negative

insufficient depth: 0/10 viable starter products (too narrow or under-sourced)
IP risk: only 25% of observations are brand/IP safe
weak viable product count (0)
weak supplier quality (0)
weak fast-delivery coverage (0)
weak average margin (20)
weak assortment potential (0)
weak IP safety (0)
weak expansion potential (20)

Evidence

{
 "concepts": 13,
 "demand_total": 3461.3,
 "ip_safe_share": 0.25,
 "mean_attribute_similarity": 0.33,
 "observations": 28,
 "platforms": [
  "depop"
 ],
 "sellers": 6,
 "sourceable_concepts": 4,
 "trends": 0,
 "viable_products": 0
}

Store score

12.7 LOW n=28 · m1.0

niche: 46.8
assortment quality: 0.0
completeness: 0.0
coherence: 0.0
diversity: 0.0
supplier quality: 0.0
fast delivery: 0.0
contribution: 10

Negative

assortment_quality (0)
completeness (0)
coherence (0)
diversity (0)
supplier_quality (0)
fast_delivery (0)
contribution (10)
coherence 0 < 55: products do not read as one store
diversity 0 < 55: products are too similar
incomplete: 0/10

Evidence

{
 "archetype": "PERSONA_STORE",
 "niche_score": 46.8,
 "starter_products": 0,
 "trends": 25,
 "viable_products": 0
}

Storefront archetype & content playbook

PERSONA STORE HIGH

PERSONA_STORE: 0.49 vs BOUTIQUE_BRAND: 0.30 (margin 0.19, n=28)
ugc share 100%
persona naming 100%
price position 1.30x category benchmark; trust requirement normal

Archetype scores & signals

{
 "archetype_scores": {
  "ARCHIVE_STORE": 0.229,
  "BOUTIQUE_BRAND": 0.299,
  "COMMUNITY_STORE": 0.1,
  "CREATOR_STORE": 0.032,
  "PERSONA_STORE": 0.493,
  "PREMIUM_BRAND": 0.281,
  "UTILITY_STORE": 0.071
 },
 "brand_naming": 0.0,
 "community_share": 0.0,
 "creator_naming": 0.0,
 "editorial_share": 0.036,
 "fit_demo_share": 0.0,
 "human_presence": 0.214,
 "macro_share": 0.0,
 "mirror_share": 0.036,
 "persona_naming": 1.0,
 "polish": 0.179,
 "price_position": 1.3,
 "sample_size": 28.0,
 "secondhand_share": 0.0,
 "trust_requirement": 0.3,
 "ugc_share": 1.0,
 "utility_share": 0.0,
 "video_share": 0.0,
 "vintage_share": 0.036
}

Content mix

fashion outfit 29.0%lifestyle 24.0%product detail 18.0%drop announcement 15.0%offer 15.0%

base mix for belts x PERSONA_STORE
+3% PRODUCT_DETAIL: niche rarely uses video; stills carry the load

All product candidates in niche (4)

Product	Supplier · shipping	Price	Contribution	Sell	Buy	Quality	Opp.	Decision
Black buckle belt	Luxury Buckle Outlet · Fast	$27.95	$9.99	76.6	82.8	89.3	59.2	MANUAL REVIEW
Brown buckle belt	GG Style Belts Store · Fast	$25.95	$8.14	74.1	81.5	88.8	57.2	REJECT supplier listing references protected/counterfeit terms: gg
Black buckle logo belt	Luxury Buckle Outlet · Express	$45.95	$14.21	72.3	69.6	69.0	49.9	REJECT supplier listing references protected/counterfeit terms: designer inspired, inspired, replica
Brown buckle logo belt	GG Style Belts Store · Express	$38.95	$12.17	65.6	65.0	58.6	46.6	REJECT supplier listing references protected/counterfeit terms: double letter, gg, logo belt

Rejected / unsourceable concepts (12)

Concept	Action	IP risk	Reasons / gates
Luxury logo belt	TREND ONLY	HIGH	counterfeit/replica language: replica; designer luxury brand referenced: balenciaga
Belt	REJECT	BLOCKED	4/7 observations are counterfeit/licensed; counterfeit/replica language: 1:1
Black belt	TREND ONLY	HIGH	designer luxury brand referenced: gucci
Buckle vintage belt	TREND ONLY	HIGH	designer luxury brand referenced: gucci
White belt	TREND ONLY	HIGH	designer luxury brand referenced: off-white
Brown buckle belt	SOURCE EXACT	LOW	supplier listing references protected/counterfeit terms: gg
Gold belt	TREND ONLY	HIGH	designer luxury brand referenced: versace
Black buckle logo belt	SOURCE EXACT	LOW	designer luxury brand referenced: hermes; supplier listing references protected/counterfeit terms: designer inspired, inspired, replica; economics: no viable price: minimum viable price $45.20 exceeds maximum competitive price $30.94
Brown buckle logo belt	SOURCE EXACT	LOW	supplier listing references protected/counterfeit terms: double letter, gg, logo belt; quality gate: score 59 < 65; economics: no viable price: minimum viable price $38.07 exceeds maximum competitive price $27.47
Metallic luxury logo belt	REJECT	BLOCKED	1/1 observations are counterfeit/licensed; counterfeit/replica language: fake, mirror quality
Brown belt	REJECT	BLOCKED	1/1 observations are counterfeit/licensed; counterfeit/replica language: knockoff
Pink belt	REJECT	BLOCKED	1/1 observations are counterfeit/licensed; licensed character/IP: hello kitty

Trend clusters

Attributes	Strength	Growth	Sample	Sellers	Brand dep.	Confidence
color:black + fit:crossover waist	81.4	10.0x	7	6	0%	MEDIUM
fit:crossover waist + fit:high waist	81.4	10.0x	7	6	0%	MEDIUM
color:black + fit:crossover waist + fit:high waist	81.4	10.0x	7	6	0%	MEDIUM
color:black + fit:crossover waist + silhouette:flared	81.4	10.0x	7	6	0%	MEDIUM
color:black + fit:crossover waist + style:gym	81.4	10.0x	7	6	0%	MEDIUM
color:black + fit:crossover waist + subcategory:flared leggings	81.4	10.0x	7	6	0%	MEDIUM
fit:crossover waist + fit:high waist + silhouette:flared	81.4	10.0x	7	6	0%	MEDIUM
fit:crossover waist + fit:high waist + style:gym	81.4	10.0x	7	6	0%	MEDIUM
fit:crossover waist + fit:high waist + subcategory:flared leggings	81.4	10.0x	7	6	0%	MEDIUM
aesthetic:gothic + color:silver	77.1	1.25x	5	4	0%	MEDIUM